SPEAKER Q&A

VICTORRIA WYTCHERLEY

Victorria Wytcherley

Senior Marketing, Digital Marketing Lead

PHILIPS

NICK WANLISS

Nick Wanliss 

Digital Marketing Specialist, 

MEDTRONIC

LIZ-PRESSON

Liz Presson

Digital Media and Community Experience

OTICON MEDICAL

Earlier this year, ExL Events' Medical Devices Team had the pleasure of speaking with several members of our speaking faculty from this year's 9th Digital Marketing for Medical Devices conference in Minneapolis, MN.

We were happy to learn about emerging technology and innovative tools that'll propel the industry forward. Here are a few noteworthy quotes:

“Amazon B2B is something that could help our DMEs/customers in the long-term – providing a marketplace to get competitive pricing and fast service.” – Victorria Wytcherley

"SEO A/B Split Testing – This tactic is used in email marketing. Marketing is all about testing, which is why SEO A/B split testing tops our list for 2019. Search engine optimization A/B split testing, like all split testing, allows you to isolate the variables increasing traffic so you can take a targeted approach to content changes…” – Nick Wanliss

“There are a number of platforms and technologies that can help us better understand our customers and create pathways for conversion. For example, Google Responsive Ads are a valuable tool we utilize in our work. Google Responsive ads help us understand what combination of headlines, copy, and calls to action resonate with target audiences…” – Liz Presson

Other topics discussed:

  • Connecting with the right target markets
  • Customer insights across functions to enhance user-customer experiences
  • Overcoming regulatory challenges 
  • Streamlining digital communication and strategies that convert
HEAR DIRECTLY FROM THE EXPERTS: SPEAKER Q&A Group